Toyota MR2 Message Board - View Single Post - Opinions on the "Mega-Squirt" EMS? : Ongoing MegaSquirt Discussion

Enthalpy · 07-11-2006, 07:01 PM

You did say $1800 DIFFERENCE. I was doing the math and coming up with a really high number.

I don't think I will ever stop being amazed at the sense of entitlement people have now. That's not ridiculous at all. When you consider the engineering effort involved and the customer base it will likely have, that's a steal. There are a lot of costs to recover there.

The entry costs of EMS-ing your car are high by some standards, low by others. That doesn't mean they are ridiculous, that is simply the price of admission. If you don't like it, then hack together your own EMS.

Let me draw a parallel:
A car involves literally millions of dollars of R&D costs, sometimes more! The cost of materials and manufacturing a car is probably 1/2 of the sticker price, but that doesn't include the engineering R&D costs you have to spread into the customer base as well. We haven't even touched the profit the company is in business for to begin with.

See what I mean?

07-11-2006, 07:01 PM	#30 (permalink)
Enthalpy EMS Harmonizer Join Date: Feb 2006 Location: Denver, CO Posts: 1,219 Thanks: 8 Thanked 54 Times in 42 Posts My Google Map iTrader Rating: (2/100% )	You did say $1800 DIFFERENCE. I was doing the math and coming up with a really high number. I don't think I will ever stop being amazed at the sense of entitlement people have now. That's not ridiculous at all. When you consider the engineering effort involved and the customer base it will likely have, that's a steal. There are a lot of costs to recover there. The entry costs of EMS-ing your car are high by some standards, low by others. That doesn't mean they are ridiculous, that is simply the price of admission. If you don't like it, then hack together your own EMS. Let me draw a parallel: A car involves literally millions of dollars of R&D costs, sometimes more! The cost of materials and manufacturing a car is probably 1/2 of the sticker price, but that doesn't include the engineering R&D costs you have to spread into the customer base as well. We haven't even touched the profit the company is in business for to begin with. See what I mean?